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Commercial photography is photography which is shot for a commercial purpose, typically for use in commercial offset litho printing or in advertising. Commercial photography generally has the end purpose of selling some product or service, and is most commonly commissioned by a marketing agency or department.
Types of commercial photography include
- product photography
- PR photography (which is also related to photojournalism)
- catalogue photography
- technical illustration
- advertising photography
- fashion photography
Commercial photography often involves people. People photographs in commercial photography are typically either of models, celebrities, or of satisfied customers, with photographs involving models far outweighing the other two. Generally, except when photojournalistic images are used as part of a PR campaign, commercial photographers avoid pictures of members of the public where there is no contract, because this creates uncertainties over ownership of copyright and other remuneration issues.
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